Usability Testing for Survey Research [Paperback]

Description: Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.

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EAN: 9780128036563

UPC: 9780128036563

ISBN: 9780128036563

MPN: N/A

Book Title: Usability Testing for Survey Research [Paperback]

Item Length: 23.5 cm

Number of Pages: 250 Pages

Language: English

Publication Name: Usability Testing for Survey Research

Publisher: Elsevier Science & Technology

Publication Year: 2017

Subject: Computer Science

Item Height: 235 mm

Item Weight: 520 g

Type: Textbook

Author: Jennifer Romano Bergstrom, Emily Geisen

Item Width: 191 mm

Format: Paperback