Understanding Global Cultures : Metaphorical Journeys Through 34 Nations,...

Description: Understanding Global Cultures : Metaphorical Journeys Through 34 Nations,... Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

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Number of Pages: 680 Pages

Language: English

Publication Name: Understanding Global Cultures : Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Publisher: SAGE Publications, Incorporated

Item Height: 1 in

Subject: Ethnic Studies / General, Demography, Multicultural Education, Anthropology / Cultural & Social, International / General

Publication Year: 2015

Type: Textbook

Item Weight: 36.5 Oz

Author: Martin J. Gannon, Rajnandini K. Pillai

Subject Area: Social Science, Education, Business & Economics

Item Length: 10 in

Item Width: 7 in

Format: Trade Paperback