Description: Understanding Global CulturesMetaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity Author(s): Martin J. Gannon, Rajnandini K. Pillai Format: Paperback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9781483340074, 978-1483340074 Synopsis In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
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Book Title: Understanding Global Cultures
Number of Pages: 680 Pages
Language: English
Publication Name: Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
Publisher: SAGE Publications INC International Concepts
Publication Year: 2015
Subject: Anthropology, Business
Item Height: 254 mm
Item Weight: 1030 g
Type: Textbook
Author: Martin J. Gannon, Rajnandini K. Pillai
Subject Area: Human Biology
Item Width: 177 mm
Format: Paperback
