Description: Understanding Fashion Scandals : Social Media, Identity, and Globalization, Paperback by Vänskä, Annamari; Gurova, Olga, ISBN 1350248975, ISBN-13 9781350248977, Brand New, Free shipping in the US All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. Th focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
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End Time: 2024-11-16T17:42:44.000Z
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Book Title: Understanding Fashion Scandals : Social Media, Identity, and Glob
Number of Pages: 248 Pages
Language: English
Publication Name: Understanding Fashion Scandals : Social Media, Identity, and Globalization
Publisher: Bloomsbury Publishing
Item Height: 0.7 in
Publication Year: 2024
Subject: Fashion & Accessories, Gender Studies, Anthropology / Cultural & Social, Economics / General
Item Weight: 19.2 Oz
Type: Textbook
Item Length: 9.2 in
Author: Olga Gurova, Annamari Vänskä
Subject Area: Design, Social Science, Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
