Description: Further DetailsTitle: Positioning for ProfessionalsCondition: NewEAN: 9780470587157ISBN: 9780470587157Publisher: John Wiley & Sons IncFormat: HardbackRelease Date: 09/17/2010Item Height: 245mmItem Length: 160mmItem Width: 16mmItem Weight: 414gLanguage: EnglishDescription: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.Country/Region of Manufacture: USGenre: Business & FinanceSubtitle: How Professional Knowledge Firms Can Differentiate Their Way to SuccessAuthor: Tim WilliamsBook Series: Wiley Professional Advisory ServicesRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Positioning for Professionals
Title: Positioning for Professionals
EAN: 9780470587157
ISBN: 9780470587157
Release Date: 09/17/2010
Release Year: 2010
Country/Region of Manufacture: US
Subtitle: How Professional Knowledge Firms Can Differentiate Their Way to S
Series: Wiley Professional Advisory Services
Book Title: Positioning for Professionals : How Professional Knowledge Firms Can Differentiate Their Way to Success
Number of Pages: 208 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2010
Topic: Marketing / General, Personal Success, Industrial Management, Strategic Planning
Item Height: 0.8 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 13.5 Oz
Item Length: 9.1 in
Author: Tim Williams
Book Series: Wiley Professional Advisory Services Ser.
Item Width: 6.1 in
Format: Hardcover
