The Space between Look and Read: Designing Complementary Meaning by Susan M. Hag

Description: The Space between Look and Read by Susan M. Hagan "The Space between Look and Read explores how text, image, and typeface overlap and influence each other"-- FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Unleashing the potential that can be found in the space between words and images.Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences.Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved.From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems. Author Biography Susan M. Hagan is Associate Teaching Professor in Information Systems at Carnegie Mellon Universitys Pittsburgh and Qatar campuses. Table of Contents Series Foreword ixBefore in Time and Place: Shukran xvIntroduction: The Framer in the Framework: Roles, Relationships, and Outcomes 1I Roles: Re-presentation with Re-articulation Create Meaning in Inter-play 1 "What Difference Do the Differences Make?" 332 Inter-play Analysis in "Geschichte als Argument" 57II Relationships: Binding Image, Text, and Typeface 3 Grouping Ties: Noticing Relationships Built on Difference 794 Bridging Ties: Interpreting Connections between Independent Systems 99III Unions to Outcomes: Inter-play as Complementary Meaning and an Untapped Opportunity 5 Inter-play: Grouping and Bridging Ties Create Loose to Tight Unions 1256 Complementary Meaning: Clarifying, Contradicting, and Challenging 1477 Exploring "The Cant-or-Wont Conundrum": Weaving the Imagined with the Concrete 167Notes 187References 193Index 207 Details ISBN0262545470 Author Susan M. Hagan Short Title The Space Between Look and Read Pages 232 Language English Year 2023 ISBN-10 0262545470 ISBN-13 9780262545471 Format Paperback Publication Date 2023-04-18 Subtitle Designing Complementary Meaning Publisher MIT Press Ltd Imprint MIT Press Country of Publication United States AU Release Date 2023-04-18 NZ Release Date 2023-04-18 US Release Date 2023-04-18 UK Release Date 2023-04-18 Illustrator Fred Harper Illustrations 44 black and white illustrations Birth 1974 Death 1845 Affiliation Associate Professor Position Customer Qualifications PH. D. DEWEY 686.22 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:142151211;

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