The New Strategic Brand Management : Creating and Sustaining Bran

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Location: Reno, Nevada

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Book Title: The New Strategic Brand Management : Creating and Sustaining Bran

Number of Pages: 496 Pages

Language: English

Publication Name: New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Publisher: Kogan Page, The Limited

Subject: Consumer Guides, Marketing / Research

Item Height: 1.3 in

Publication Year: 2004

Type: Not Available

Item Weight: 44.6 Oz

Author: Jean-Noël Kapferer, Jean N. Kapferer

Subject Area: Référence, Business & Economics

Item Length: 9.6 in

Item Width: 7.5 in

Series: New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.

Format: Trade Paperback