The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy th

Description: The Copywriter's Handbook (4th Edition) by Robert Bly This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.Among the tips revealed:* 8 headlines that work - and how to use them* The 5-step "Motivating Sequence" for generating more sales and profits* 10 tips for boosting landing page conversion rates* 15 techniques to ensure your emails get high open and click-through rates* How to create powerful "lead magnets" that double response rates* The "4 S" formula for making your copy clear, concise, and compelling FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBSs Hard Copy. He lives in Montville, NJ. Table of Contents Preface to the Fourth Edition Preface to the First Edition A Note About You, the Reader Acknowledgments 1: An Introduction to Copywriting 2: Writing to Get Attention: The Headline and Subject Line 3: Writing to Communicate 4: Writing to Sell 5: Getting Ready to Write 6: Writing Print Advertisements 7: Writing Direct Mail 8: Writing Brochures, Catalogs, and Other Printed and PDF Sales Materials 9: Writing Public Relations Materials 10: Writing TV and Radio Commercials 11: Writing Web Sites 12: Writing Landing Pages 13: Writing E- Review "I dont know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."--The Los Angeles Times "The Copywriters Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." --Ad Day "Bob Blys step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times Promotional The classic guide to copywriting, now in an entirely updated fourth edition. Review Quote "I dont know a single copywriter whose work would not be improved by reading this book. And that includes me." --David Ogilvy "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-- The Los Angeles Times "The Copywriters Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." -- Ad Day "Bob Blys step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." --Roger Parker, Audio Times Details ISBN1250238013 Short Title COPYWRITERS HANDBK 4/E Pages 496 Language English Edition 4th ISBN-10 1250238013 ISBN-13 9781250238016 Format Paperback Year 2020 Publication Date 2020-04-07 UK Release Date 2020-04-07 Place of Publication New York Country of Publication United States US Release Date 2020-04-07 Author Robert Bly Publisher St Martins Press Subtitle A Step-By-Step Guide to Writing Copy that Sells DEWEY 808.066659 Audience General AU Release Date 2020-07-03 NZ Release Date 2020-07-03 Imprint St Martins Press We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:142143689;

Price: 32.44 AUD

Location: Melbourne

End Time: 2024-12-31T00:13:47.000Z

Shipping Cost: 12.02 AUD