Description: About this productProduct InformationTechnical Communication offers complete coverage of technical communication, business communication, and professional writing in a user-friendly writing style. The topics move from basic foundational concepts, to chapters on research, visuals, style, document design, usability, and finally to specific documents (basic workplace correspondence to more complex documents, technologies, and oral presentations). The appendix includes thorough coverage of MLA, APA, and CSE (Council of Science Editors) documentation styles, and a handbook of grammar, mechanics, and usage. All descriptions of and instructions for creating technical documents are accompanied by clear, annotated model documents. In addition, graphic illustrations appear throughout the book to make abstract concepts easy to understand. Checklists and Projects provide plentiful opportunities to learn and reinforce chapter topics.Product IdentifiersPublisherPearson PublishingISBN-100321899970ISBN-139780321899972eBay Product ID (ePID)168449272Product Key FeaturesFormatTrade PaperbackPublication Year2013LanguageEnglishDimensionsWeight35.6 OzWidth7.3in.Height1.1in.Length9in.Additional Product FeaturesDewey Edition23Table of ContentPreface PART 1 COMMUNICATING IN THE WORKPLACE 1. INTRODUCTION TO TECHNICAL COMMUNICATION What Is Technical Communication? Technical Communication Is a Digital and a Human Activity Technical Communication Reaches a Global Audience Technical Communication Is Part of Most Careers Technical Communicators Play Many Roles Main Features of Technical Communication Reader-CenteredAccessible and EfficientOften Produced by Teams Delivered in Paper and Digital Versions Purposes of Technical Communication Documents that InformDocuments that Instruct Documents that Persuade Preparing Effective Technical Documents Case Providing Information Readers Can Use Case Being Persuasive Case Considering the Ethical Issues Case Working on Team and Thinking Globally Projects 2. MEETING THE NEEDS OF SPECIFIC AUDIENCES Analyze Your Document''s Audience and Purpose Primary and Secondary Audiences Your Relationship to Your Readers Purpose of Your Document Primary and Secondary PurposesIntended Use of the Document Assess the Audience''s Technical Background The Highly Technical Audience The Semitechnical Audience The Nontechnical Audience Audiences with Varying Technical Backgrounds Case Tailoring a Single Document for Multiple Audiences Web-Based Documents for Multiple Audiences Identify the Audience''s Cultural Background Anticipate Your Audience''s Preferences Length and Details Format and Medium ToneDue Date and TimingBudget Guidelines for Analyzing Your Audience and Its Use of the Document Develop an Audience and Use Profile Case Developing an Audience and Use Profile Check Your Document for Usability Checklist Usability Projects 3. PERSUADING YOUR AUDIENCE Identify Your Specific Persuasive Goal Try to Predict Audience Reaction Expect Audience Resistance Know How to Connect with the Audience Case Connecting with the Audience Allow for Give-and-Take Ask for a Specific Response Never Ask for Too Much Recognize All Constraints Organizational Constraints Legal Constraints Ethical Constraints Time Constraints Social and Psychological Constraints Consider This People Often React Emotionally to Persuasive Appeals Support Your Claims Convincingly Offer Convincing Evidence Appeal to Common Goals and Values Consider the Cultural Context Guidelines for Persuasion Shaping Your Argument Checklist Persuasion Projects 4. WEIGHING THE ETHICAL ISSUES Recognize Unethical Communication in the Workplace Know the Major Causes of Unethical Communication Yielding to Social Pressure Mistaking Groupthink for Teamwork Understand the Potential for Communication Abuse Suppressing Knowledge the Public Needs Hiding Conflicts of InterestExaggerating Claims about Technology Falsifying or Fabricating Data Using Visual Images That Conceal the Truth Stealing or Divulging Proprietary Information Misusing Electronic Information Withholding Information People Need for Their Jobs Exploiting Cultural Differences Rely on Critical Thinking for Ethical Decisions Reasonable Criteria for Ethical Judgment Ethical Dilemmas Anticipate Some Hard Choices Case A Hard Choice Never Depend Only on Legal Guidelines Learn to Recognize Plagiarism Blatant versus Unintentional Plagiarism Plagiarism and the Internet Plagiarism and Your Career Consider This Ethical Standards Are Good for Business Decide When and How to Report Ethical Abuses Checklist Ethical Communication Guidelines for Ethical Communication Projects 5. TEAMWORK AND GLOBAL CONSIDERATIONS Teamwork and Project Management Guidelines for Managing a Collaborative Project Virtual Meetings Face-To-Face Meetings Guidelines for Running a Meeting Sources of Conflict in Collaborative Groups Interpersonal Differences Gender Differences Cultural Differences Managing Group Conflict Overcoming Differences by Active Listening Guidelines for Active Listening Thinking Creatively Brainstorm As a Way of Getting Started Brainstorming with Digital Technologies Mind-Mapping Storyboarding Reviewing and Editing Others'' Work Guidelines for Peer Reviewing and EIllustratedYesDewey Decimal808.06/66Age LevelCollege AudienceCopyright Date2014AuthorJohn M. Lannon, Laura J. GurakEdition Number13Number of Pages752 PagesLc Classification NumberT11
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Number of Pages: 752 Pages
Language: English
Publication Name: Technical Communication
Publisher: Pearson Education
Publication Year: 2013
Item Height: 1.1 in
Subject: Technical Writing, Composition & Creative Writing
Item Weight: 35.6 Oz
Type: Textbook
Author: Laura J. Gurak, John M. Lannon
Item Length: 9 in
Subject Area: Technology & Engineering, Language Arts & Disciplines
Item Width: 7.3 in
Format: Trade Paperback
