Description: This hardcover book titled "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" is a must-have for anyone interested in business and economics. With a publication year of 2019, this book offers a comprehensive guide to building, measuring, and managing brand equity. The book is authored by Kevin Keller and Vanitha Swaminathan and published by Pearson Education. The book covers a wide range of topics related to consumer guides, marketing, and general subjects. It has a total of 624 pages and measures 10.9 inches in length and 8.5 inches in width. This book is an excellent reference guide for anyone interested in the subject area of strategic brand management.
Price: 150 USD
Location: Panorama City, California
End Time: 2024-10-24T17:54:40.000Z
Shipping Cost: 6.88 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 624 Pages
Language: English
Publication Name: Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Publisher: Pearson Education
Subject: Consumer Guides, Marketing / General
Publication Year: 2019
Type: Not Available
Subject Area: Référence, Business & Economics
Item Length: 10.9 in
Author: Kevin Keller, Vanitha Swaminathan
Item Width: 8.5 in
Format: Hardcover
