Description: Sport EntrepreneurshipAn economic, social and sustainability perspective Author(s): Vanessa Ratten Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Publishing Limited ISBN-13: 9781839828379, 978-1839828379 Synopsis This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.
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Book Title: Sport Entrepreneurship
Item Height: 229 mm
Item Width: 152 mm
Author: Vanessa Ratten
Publication Name: Sport Entrepreneurship: an Economic, Social and Sustainability Perspective
Format: Hardcover
Language: English
Publisher: Emerald Publishing The Limited
Subject: Business
Publication Year: 2020
Type: Textbook
Item Weight: 406 g
Number of Pages: 192 Pages
