Description: Further DetailsTitle: Innovative B2B MarketingCondition: NewSubtitle: New Models, Processes and TheoryISBN-10: 139860478XEAN: 9781398604780ISBN: 9781398604780Publisher: Kogan Page LtdFormat: HardbackRelease Date: 08/03/2022Description: Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.Language: EnglishCountry/Region of Manufacture: GBItem Height: 242mmItem Length: 164mmItem Width: 34mmItem Weight: 820gAuthor: Simon HallGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Innovative B2B Marketing
Title: Innovative B2B Marketing
Subtitle: New Models, Processes and Theory
ISBN-10: 139860478X
EAN: 9781398604780
ISBN: 9781398604780
Release Date: 08/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 376 Pages
Publication Name: Innovative B2b Marketing : New Models, Processes and Theory
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Item Height: 0.9 in
Publication Year: 2022
Type: Textbook
Item Weight: 22.3 Oz
Subject Area: Business & Economics
Author: Simon Hall
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
