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Services Marketing: Integrating Customer Focus Across the Firm

Description: Services Marketing: Integrating Customer Focus Across the Firm by Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 7.42 USD

Location: Aurora, Illinois

End Time: 2024-10-17T17:24:52.000Z

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Services Marketing: Integrating Customer Focus Across the Firm

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Binding: Hardcover

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 736 Pages

Publication Name: Services Marketing

Language: English

Publisher: McGraw-Hill Higher Education

Item Height: 1.1 in

Publication Year: 2008

Subject: Marketing / General

Type: Textbook

Item Weight: 52.1 Oz

Item Length: 10.1 in

Author: Mary Jo Bitner, Dwayne D. Gremler, Valarie Zeithaml

Subject Area: Business & Economics

Item Width: 8.5 in

Format: Hardcover

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