Description: Services Marketing : Concepts, Strategies, & Cases, Paperback by Hoffman, K.; Bateson, John, ISBN 0357671309, ISBN-13 9780357671306, Used Good Condition, Free shipping in the US Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
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Book Title: Services Marketing : Concepts, Strategies, & Cases
Number of Pages: 480 Pages
Language: English
Publication Name: Services Marketing : concepts, Strategies, and Cases
Publisher: Cengage Learning
Subject: Marketing / General, General
Item Height: 0.7 in
Publication Year: 2020
Features: Revised
Type: Textbook
Item Weight: 30.4 Oz
Author: K. Douglas Hoffman, John E. G. Bateson
Item Length: 10 in
Subject Area: Business & Economics
Series: Mindtap Course List Ser.
Item Width: 8.1 in
Format: Trade Paperback
