Description: Promoting Sustainable Behaviour by Adam Corner Promoting Sustainable Behaviour shows how to make the most of campaigns to promote sustainable behaviour - in households, when commuting, in the workplace and beyond. In summarizing "what works" and pulling out the most important take-home messages, this book contains the tools for maximizing the success of any sustainable behaviour initiative. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Promoting sustainable behaviour is a critical part of societys response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to peoples sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) peoples interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour. Author Biography DR ADAM CORNER is a researcher and writer whose work focuses on the psychology of communicating climate change. He leads the Talking Climate programme for the Climate Outreach and Information Network. Table of Contents 1. Promoting sustainable behaviour: whats the point? 2. Framing your messages - what values are you appealing to? 3. Harnessing the power of social norms 4. Breaking bad habits and creating good ones 5. Do scare tactics work? 6. Putting it all together & making wider change Appendix A: Mapping principles to case studies Appendix B: The behaviour change landscape Review "Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case - and highlights what we should be doing instead." TOM CROMPTON, Change Strategist, WWF Promotional Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case - and highlights what we should be doing instead. -- TOM CROMPTON, Change Strategist, WWF Review Quote "Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case-and highlights what we should be doing instead." Description for Sales People Will boost the success of any sustainable behaviour initiative Looks beyond individual behaviour to address the social signals that inform peoples values A concise, salient guide that can be read in 90 minutes Details ISBN1909293121 Author Adam Corner Publisher Do Sustainability Language English ISBN-10 1909293121 ISBN-13 9781909293120 Format Paperback Media Book Short Title PROMOTING SUSTAINABLE BEHAVIOU Year 2012 Publication Date 2012-11-01 Imprint Do Sustainability Place of Publication Oxford Country of Publication United Kingdom Illustrations black & white illustrations UK Release Date 2012-11-01 AU Release Date 2012-11-01 NZ Release Date 2012-11-01 Subtitle A practical guide to what works Pages 62 Series DoShorts DEWEY 363.738746 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:48516034;
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ISBN-13: 9781909293120
Book Title: Promoting Sustainable Behaviour
Number of Pages: 62 Pages
Language: English
Publication Name: Promoting Sustainable Behaviour: a Practical Guide to What Works
Publisher: Do Sustainability
Publication Year: 2012
Subject: Management, Business
Item Height: 210 mm
Item Weight: 91 g
Type: Textbook
Author: Adam Corner
Item Width: 148 mm
Format: Paperback
