Private Banking and Wealth Management: Customer Segmentation a Way for Selecting

Description: Private Banking and Wealth Management by Anna Omarini The book examines the features of private banking business and focuses on the key roles of client segmentation, retention and acquisition. A long period of strong economic growth in both developed and developing countries greatly increased peoples income levels and wealth. But things have been changing dramatically. The new industry reality is a consequence of crisis tests on client confidence and trust; but the crisis has just accelerated the situation. Assuming a customer perspective, we understand there are shaking elements around and a strategic repositioning to the industry is needed both on new approaches and business models. An in- depth customer knowledge is mandatory if a differentiate offering has to support the increasing complexity of clients needs. This book illustrates important themes relating to the wealth management service proposition and focuses on client segmentation, retention and acquisition strategies. Disciplined segmentation will help wealth managers tackle clients service challenges, allow services to be offered to specific clients in a more cost- effective manner and look for client satisfaction, trust and loyalty. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The book examines the features of private banking business and focuses on the key roles of client segmentation, retention and acquisition. A long period of strong economic growth in both developed and developing countries greatly increased peoples income levels and wealth. But things have been changing dramatically. The new industry reality is a consequence of crisis tests on client confidence and trust; but the crisis has just accelerated the situation. Assuming a customer perspective, we understand there are shaking elements around and a strategic repositioning to the industry is needed both on new approaches and business models. An in- depth customer knowledge is mandatory if a differentiate offering has to support the increasing complexity of clients needs. This book illustrates important themes relating to the wealth management service proposition and focuses on client segmentation, retention and acquisition strategies. Disciplined segmentation will help wealth managers tackle clients service challenges, allow services to be offered to specific clients in a more cost- effective manner and look for client satisfaction, trust and loyalty. Author Biography Anna Omarini is Researcher and Adjunct Professor at Bocconi University (Italy) where she teaches Financial System and Private Banking.She is Professor at SDA Bocconi School of Management. Her main research areas are: Retail banking, Bank Marketing, Payment Services. She is author of several articles and books on the related fields issues. Details ISBN3639148452 Author Anna Omarini Short Title PRIVATE BANKING & WEALTH MGMT Pages 52 Publisher VDM Verlag Language English ISBN-10 3639148452 ISBN-13 9783639148459 Media Book Format Paperback Year 2010 Publication Date 2010-03-30 Subtitle Customer Segmentation a Way for Selecting, Getting and Keeping Customers UK Release Date 2010-03-30 Imprint VDM Verlag Country of Publication Germany Illustrations black & white illustrations Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132421378;

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