Description: Political Marketing and British Political Parties, Paperback by Lees-Marshment, Jennifer, ISBN 0719077192, ISBN-13 9780719077197, Brand New, Free shipping in the US The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
Price: 33.61 USD
Location: Jessup, Maryland
End Time: 2024-12-05T08:34:37.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Political Marketing and British Political Parties
Number of Pages: 320 Pages
Language: English
Publication Name: Political Marketing and British Political Parties (2nd Edition)
Publisher: Manchester University Press
Publication Year: 2008
Subject: Political Process / Campaigns & Elections, Political Process / Political Parties
Item Height: 0.7 in
Features: Revised
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Political Science
Author: Jennifer Lees-Marshment
Item Width: 6.1 in
Format: Trade Paperback
