Description: Planning, Implementing, and Evaluating Targeted Communication Programs by Gary W. Selnow, William D. Crano Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Publisher Description This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators. It is more than a book of `how tos. And it is more than a book of dos and donts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations ReviewThis book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how tos, but with the whys as well. Author Biography GARY W. SELNOW is Associate Professor of Communication Studies at Virginia Polytechnic Institute and State University and Director of Insight Research Associates, a public opinion and survey research firm.WILLIAM D. CRANO is Professor of Psychology and Director of the Public Policy Resources Laboratory at Texas A&M University. Details ISBN 0899302084 ISBN-13 9780899302089 Title Planning, Implementing, and Evaluating Targeted Communication Programs Author Gary W. Selnow, William D. Crano Format Hardcover Year 1987 Pages 302 Publisher Bloomsbury Publishing Plc GE_Item_ID:31686633; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 125.41 USD
Location: Fairfield, Ohio
End Time: 2024-11-23T06:02:38.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780899302089
Book Title: Planning, Implementing, and Evaluating Targeted Communication Pro
Number of Pages: 302 Pages
Language: English
Publication Name: Planning, Implementing, and Evaluating Targeted Communication Programs : A Manual for Business Communicators
Publisher: Bloomsbury Publishing USA
Item Height: 0.8 in
Subject: Business Communication / General, Media Studies, General, Management, Advertising & Promotion
Publication Year: 1987
Item Weight: 21.7 Oz
Type: Textbook
Subject Area: Social Science, Business & Economics
Author: William D. Crano, Gary W. Selnow
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
