Mindtap Course List Ser.: Advertising, Promotion, and Other Aspects of...

Description: This textbook is a valuable resource for students and professionals interested in the subject area of business and economics. It covers a range of topics related to advertising, promotion, and other aspects of integrated marketing communications. The book is authored by Terence A. Shimp and J. Craig Andrews and published by Cengage South-Western. The Mindtap Course List Ser. textbook is a revised edition published in 2017. It is available in trade paperback format and has 635 pages. The book measures 10.9 inches in length, 8.5 inches in width, and 1 inch in height. It weighs 49.6 ounces and is written in English. The textbook is a valuable tool for those looking to expand their knowledge in the subject area of marketing and advertising.

Price: 15 USD

Location: Calhoun, Georgia

End Time: 2024-12-17T20:19:48.000Z

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All returns accepted: ReturnsNotAccepted

Number of Pages: 635 Pages

Publication Name: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Language: English

Publisher: Cengage South-Western

Publication Year: 2017

Subject: Marketing / General, Advertising & Promotion

Item Height: 1 in

Features: Revised

Item Weight: 49.6 Oz

Type: Textbook

Item Length: 10.9 in

Subject Area: Business & Economics

Author: Terence A. Shimp, J. Craig Andrews

Item Width: 8.5 in

Series: Mindtap Course List Ser.

Format: Trade Paperback