Description: Mass Notification and Crisis Communications : Planning, Preparedness, and Systems, Hardcover by Walker, Denise C., ISBN 1439874387, ISBN-13 9781439874387, Like New Used, Free shipping in the US This book describes mass communication techniques for targeting various audiences (including the physically and mentally handicapped, the homeless, non-English speaking, children, and the elderly) during human-caused emergencies and natural disasters. Th offers guidelines on evaluating communication systems already in place, creating a crisis communications plan, testing and maintaining communication systems, and purchasing equipment, software, and services. One chapter is devoted to social media and social networking. The guide also examines international, federal, state, and local laws and legal issues; financial issues; and marketing. Illustrated with b&w photos and images, th includes process algorithms, checklists, summary charts, and brief case studies. About 50 pages of appendices provide sample messages, questions to ask vendors, a sample social media strategy, and a glossary. Information on the author is not given. Annotation ©2012 Book News, Inc., Portland, OR ()
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Book Title: Mass Notification and Crisis Communications : Planning, Preparedn
Author: Walker, Denise C.
Language: English
