Description: Brand-new ** Images are of the actual item Women buy more over-the-counter and prescription drugs and spend more money per person than men on health care. Women tend to be the primary decision-makers for family health care, and often it is women who prompt men to see a physician. This book is must-reading for marketers linked to drug companies, hospitals, health-insurance plans, and medical-supply companies. It also discusses the potential for nonmedical health products such as comfort pillows for breast feeding and diet supplements.
Price: 79 USD
Location: North Las Vegas, Nevada
End Time: 2024-09-17T22:17:45.000Z
Shipping Cost: 5.99 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
ean: 9780936889405
ISBN: 0936889403
ISBN-10: 0936889403
binding: Hardcover
MPN: 9780936889405
Country/Region of Manufacture: United States
brand: Intertec Pub Group
manufacturer: Intertec Pub Group
Item Length: 9 in
Item Width: 6 in
Author: Patricia Braus
Publication Name: Marketing Healthcare to Women : Meeting New Demands for Products and Services
Format: Hardcover
Language: English
Subject: Administration, Marketing / General, Women's Health, Health Care Delivery
Publisher: Penton Media, Incorporated
Publication Year: 1997
Type: Textbook
Subject Area: Business & Economics, Health & Fitness, Medical
Number of Pages: 200 Pages
