Description: Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques, Paperback by Grigsby, Mike, ISBN 0749482168, ISBN-13 9780749482169, Used Good Condition, Free shipping in the US This is not a marketing analytics textbook, declares Grigsby, but a conceptual overview for practicing or aspiring marketing analysts who just need to know how to get on with their job. He covers how marketing analytics can help, dependent variable techniques, inter-relationship techniques, and other important topics for everyday marketing. His topics include brief principles of consumer behavior and marketing strategy, what an insight is, who is most likely to buy and how to target them, panel regression: how to use a cross-sectional time series, segmentation: tools and techniques, and implementing big data and big data analytics. Annotation ©2018 Ringgold, Inc., Portland, OR ()
Price: 22.81 USD
Location: Jessup, Maryland
End Time: 2024-12-28T17:36:57.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Marketing Analytics : A Practical Guide to Improving Consumer Ins
Number of Pages: 240 Pages
Language: English
Publication Name: Marketing Analytics : a Practical Guide to Improving Consumer Insights Using Data Techniques
Publisher: Kogan Page, The Limited
Publication Year: 2018
Subject: Marketing / General, Consumer Behavior, Databases / Data Mining, Marketing / Research
Item Height: 1.2 in
Item Weight: 13.1 Oz
Type: Textbook
Author: Mike Grigsby
Subject Area: Computers, Business & Economics
Item Length: 8.3 in
Item Width: 5.7 in
Format: Trade Paperback
