Managing Customer Value: Essentials Of Product Quality, Customer Service, A...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Customer Value: Essentials Of Product Quality, Customer Service, And Price DecisionsISBN13:9780761826316ISBN10:0761826319Author:Dodds, Bill (Author)Description:This Book Explores The Three Dimensions Of Value, Product Quality, Customer Service And Price Within The Constraints Of Cost, Demand And Competition To Formulate A Strategic Framework For Competing In Today's Cutthroat Marketplace Where Better Quality, Superior Customer Service And Lower Prices Are The Norm There Are Numerous Mathematical Models That Demonstrate In A Spreadsheet The Interrelated Workings Of Cost, Demand And Competition Binding:Paperback, PaperbackPublisher:University Press of AmericaPublication Date:2003-08-25Weight:1.16 lbsDimensions:1.03'' H x 8.92'' L x 6.02'' WNumber of Pages:356Language:English

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Book Title: Managing Customer Value : Essentials of Product Quality, Customer Service, and Price Decisions

Item Length: 8.8in

Item Height: 1in

Item Width: 6.2in

Author: Bill Dodds

Format: Trade Paperback

Language: English

Topic: Marketing / General, Customer Relations, Economics / General, Economics / Theory

Publisher: University Press of America, Incorporated

Publication Year: 2003

Genre: Business & Economics

Item Weight: 18.4 Oz

Number of Pages: 356 Pages