Description: Lean, Rapid and Profitable New Product Development Paperback – March 6, 2009 Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. Combined Shipping Automatic at CheckoutBuy one Book get one half price must add two to the cart to get a discount.
Price: 3.99 USD
Location: Pittsfield, Massachusetts
End Time: 2024-09-17T00:16:54.000Z
Shipping Cost: 3.99 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Personalize: No
Signed: No
Ex Libris: No
Narrative Type: Nonfiction
Personalized: No
MPN: Does not apply
Original Language: English
Intended Audience: Young Adults, Adults
Inscribed: No
Edition: Unknown
Vintage: No
Book Title: Lean, Rapid and Profitable New Product Development
Item Length: 9in.
Item Height: 0.5in.
Item Width: 6in.
Author: Robert Cooper
Format: Trade Paperback
Language: English
Topic: Management
Publisher: CreateSpace
Publication Year: 2009
Genre: Business & Economics
Item Weight: 13.6 Oz
Number of Pages: 216 Pages
