Description: Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail by Axel Winkelmann Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. FORMAT Paperback LANGUAGE English CONDITION Brand New Long Description Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions. Details ISBN3832513477 Author Axel Winkelmann Short Title INTEGRATED COUPONING A PROCESS Pages 270 Language English ISBN-10 3832513477 ISBN-13 9783832513474 Media Book Format Paperback Series Advances in Information Systems and Management Science Year 2006 Publication Date 2006-10-20 Series Number 28 Imprint Logos Verlag Berlin GmbH Place of Publication Berlin Country of Publication Germany Publisher Logos Verlag Berlin GmbH Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:137256209;
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Book Title: Integrated Couponing. a Process-Based Framework for in-Store Coup
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