influence by PhD Robert B. Cialdini 2021 Paperback New

Description: influenceBy PhD Robert B. Cialdini In the highly acclaimed New York Times bestseller, "Influence: The Psychology of Persuasion" by PhD Robert B. Cialdini, readers are taken on a journey into the fascinating world of influence and persuasion. Cialdini, a renowned expert in the field, delves into the psychology behind why people say yes and provides practical insights on how to ethically apply these principles in various settings, including business and everyday life.Through the use of memorable stories and relatable examples, Cialdini makes the complex subject of influence surprisingly easy to understand. He emphasizes that one does not need to be a scientist to grasp the concepts and effectively utilize them. By following Cialdini's guidance, readers can learn to harness the power of persuasion and become more skilled persuaders themselves. Additionally, the book equips readers with the knowledge to protect themselves against unethical influence attempts.Cialdini introduces several universal principles of influence, which he refers to as "Cialdini's principles of persuasion." These principles include reciprocation, commitment and consistency, social proof, liking, authority, scarcity, and unity. In the new edition of the book, Cialdini introduces a new principle called "understanding and applying the principles ethically." This principle emphasizes the importance of using these techniques in an ethical manner, ensuring that the influence exerted is both cost-free and deceptively easy.The book is backed by Cialdini's extensive research, which spans over 35 years and is based on evidence-based, peer-reviewed scientific studies. Notably, Cialdini conducted a three-year field study to understand what motivates people to change. This comprehensive research forms the foundation of the book, providing readers with a reliable and trustworthy guide to effectively utilizing the principles of influence.The author's writing style is engaging and accessible, making the book suitable for a wide range of readers. Whether you are a young adult or an adult, the insights shared in "Influence: The Psychology of Persuasion" can be applied to various aspects of life. Cialdini's aim is to empower readers with the knowledge and skills to influence others positively and ethically.In addition to the psychological aspects of influence, the book also provides practical information about its publication details. It is published by HarperCollins India Private Limited and is available in paperback format. The book was released in 2021 and consists of 608 pages, weighing approximately 490 grams. Its genre is categorized as "Analysis & Strategy," making it a valuable resource for individuals interested in understanding the dynamics of influence.Overall, "Influence: The Psychology of Persuasion" by PhD Robert B. Cialdini is a must-read for anyone seeking to enhance their understanding of influence and persuasion. With its engaging storytelling, relatable examples, and evidence-based research, the book offers valuable insights into the psychology behind why people say yes. By learning and applying the principles of influence ethically, readers can become more effective persuaders and protect themselves against unethical influence attempts. Notice: The displayed image is a symbolic representation of the book, The actual book cover image may differ. ( Why? Sometimes publishers change the cover image with reprints, we have thousands of listings, it is practically impossible to keep track of all those changes.) Book Information:ISBN 13: 9780063138803Publisher: HarperCollins India Private LimitedYear: 2021F

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