Immaculate: How the Steelers Saved Pittsburgh by Ray Hartjen Paperback Book

Description: FREE SHIPPING UK WIDE Immaculate by Ray Hartjen, Tom O’Lenic Live by the sword, die by the sword. Pittsburgh was built on steel—and almost destroyed by it.Pittsburghs vertically integrated steel industry was foundational in the growth of America, and it returned economic prosperity to the region for over a century. But when a myriad of domestic and global factors unsettled the local industrys competitiveness, the city suffered through economic turmoil. The city of Pittsburgh found unlikely heroes in their traditionally also-ran professional football team, the Pittsburgh Steelers. Reflecting the citys tough, hard-nosed, working class citizens, the Steelers rose to prominence and galvanized the community to persevere against the challenges of its deindustrialization transformation. Built of steel, then crippled by steel, Pittsburgh was eventually saved by the Steelers.Immaculate: How the Steelers Saved Pittsburgh weaves together the historical stories of Pittsburgh and its beloved professional football team like the linear strands of DNA—antiparallel, twisting throughout, and irrevocably connected together. Beginning with the history of the region, Immaculate weaves together the areas early history with the Steelers origins, tracing the rise of the Steelers against the contextual backdrop of the steel industrys collapse and the citys unfolding crisis. The Steelers provided the foundational inflection point for Pittsburghs "New Economy" to emerge and prosper. Immaculate brings to life the colorful stories and people that shaped a city and a team over the rich tapestry of profoundly different eras. FORMAT Paperback CONDITION Brand New Author Biography Tom OLenic is an accomplished biotechnology executive, sports enthusiast and boutique winemaker, born in Donora, Pennsylvania and raised in Pittsburgh. His passion for competitive athletics was seeded in his youth in the Iron City, and fueled by his family—Toms father played minor league baseball, and his uncle was Baseball Hall of Famer "Stan the Man" Musial. Tom is fascinated with history and how the past influences the future, or, in some cases, doesnt. His experience with the steel industry collapse of the mid-1970s was deeply personal, as his father, an engineer at U.S. Steel, was one of the many thousands of employees who were adversely impacted by the declining business.Immaculate: How the Steelers Saved Pittsburgh is a passion project for Tom, who has long held the opinion the community of Pittsburgh steeled itself through its deindustrialization transformation with the galvanizing presence of the Pittsburgh Steelers. Tom currently resides in Pleasanton, California.Ray Hartjen is a content marketer, writer, musician and songwriter living in Northern California. In a professional career that has spanned parts of five decades, Ray has pivoted on many occasions, from investment banking to pharmaceuticals, from consumer electronics to SaaS software. One constant throughout his career path, however, has been storytelling.Ray has been a frequent source for quotes from the national media on both the consumer electronics and retail industries, and he has spun his fair share of yarn as a contributor to a number of online outlets, including articles for Yahoo, where he published articles about the San Jose Sharks hockey team, and Salesforce AppExchange, where he writes about sales and marketing.A cancer fighter every day of the week that ends in a y, Ray periodically chronicles his experience as a multiple myeloma patient on his blog at memyselfandmymultiplemyeloma.com. And, with lifes soundtrack constantly playing in his head, Ray also tours and records with his two-piece acoustic band, the Chronic Padres. Promotional Target Pittsburgh Steelers fans and those interested in how the team has impacted the city of Pittsburgh and its communitiesContinue building and nurturing their email databaseDevelop a website developed for the book complete with a blog and an e-commerce storeDeploy a focused paid social ad program targeting Pittsburgh and the surrounding areaCreating a "sizzle video" trailer for the bookCapitalize on the "Immaculate Reception" play and game, both celebrating its 50th anniversary on December 23, 2022Pittsburgh-based community events, such as Toms uncle (baseball legend Stan "The Man" Musial) being recognized with the blue ribbon cutting on an historical marker at the end of July, signings and readings at bookstores, and interactions with established Pittsburgh Steelers groups, such as "Yes! We Are Steelers Nation," a Facebook group with over 102K members. Long Description Live by the sword, die by the sword. Pittsburgh was built on steel--and almost destroyed by it. Pittsburghs vertically integrated steel industry was foundational in the growth of America, and it returned economic prosperity to the region for over a century. But when a myriad of domestic and global factors unsettled the local industrys competitiveness, the city suffered through economic turmoil. The city of Pittsburgh found unlikely heroes in their traditionally also-ran professional football team, the Pittsburgh Steelers. Reflecting the citys tough, hard-nosed, working class citizens, the Steelers rose to prominence and galvanized the community to persevere against the challenges of its deindustrialization transformation. Built of steel, then crippled by steel, Pittsburgh was eventually saved by the Steelers. Immaculate: How the Steelers Saved Pittsburgh weaves together the historical stories of Pittsburgh and its beloved professional football team like the linear strands of DNA--antiparallel, twisting throughout, and irrevocably connected together. Beginning with the history of the region, Immaculate weaves together the areas early history with the Steelers origins, tracing the rise of the Steelers against the contextual backdrop of the steel industrys collapse and the citys unfolding crisis. The Steelers provided the foundational inflection point for Pittsburghs "New Economy" to emerge and prosper. Immaculate brings to life the colorful stories and people that shaped a city and a team over the rich tapestry of profoundly different eras. Description for Sales People Appeals to fans of the Pittsburgh Steelers, the NFLs 3rd most popular team Features the contextual history of western Pennsylvania Provides short profiles of the characters who not only shaped the Pittsburgh Steelers and the NFL, but who also shaped Pittsburgh, western Pennsylvania and the long-time foundation of American business Combines a collection of short, informative stories that will delight, entertain and inform Connects with readers of Chad Millmans The Ones Who Hit the Hardest and Dale Richard Perelmans Steel Details ISBN1636980546 Author Tom OLenic Pages 370 ISBN-10 1636980546 ISBN-13 9781636980546 Format Paperback Imprint Morgan James Publishing llc Subtitle How the Steelers Saved Pittsburgh Country of Publication United States NZ Release Date 2023-01-05 US Release Date 2023-01-05 Year 2023 Publication Date 2023-01-05 UK Release Date 2023-01-05 Publisher Morgan James Publishing llc Alternative 9781636980553 DEWEY 796.332640974886 Audience General AU Release Date 2023-03-27 We've got this At The Nile, if you're looking for it, we've got it. 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End Time: 2025-01-25T12:56:12.000Z

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