Description: Further DetailsTitle: Not Born YesterdayCondition: NewEAN: 9780691178707ISBN: 9780691178707Publisher: Princeton University PressFormat: HardbackRelease Date: 01/28/2020Item Height: 216mmItem Length: 140mmAuthor: Hugo MercierLanguage: EnglishSubtitle: The Science of Who We Trust and What We BelieveISBN-10: 0691178704Description: Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.Country/Region of Manufacture: USGenre: Society & CultureTopic: Philosophy & Spirituality, Language & ReferenceRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Not Born Yesterday
Title: Not Born Yesterday
EAN: 9780691178707
ISBN: 9780691178707
Release Date: 01/28/2020
Release Year: 2020
Subtitle: The Science of Who We Trust and What We Believe
ISBN-10: 0691178704
Country/Region of Manufacture: US
Book Title: Not Born Yesterday : the Science of Who We Trust and What We Believe
Number of Pages: 384 Pages
Language: English
Publisher: Princeton University Press
Item Height: 1.1 in
Topic: Cognitive Science, Epistemology, Social Psychology
Publication Year: 2020
Illustrator: Yes
Genre: Philosophy, Science, Psychology
Item Weight: 21 Oz
Author: Hugo Mercier
Item Length: 8.6 in
Item Width: 6 in
Format: Hardcover
