Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Hbr's 10 Must Reads On Strategic Marketing (With Featured Article Marketing Myopia, By Theodore Levitt)ISBN13:9781422189887ISBN10:1422189880Author:Review, Harvard Business (Author), Christensen, Clayton M. (Author), Levitt, Theordore (Author)Description:Stop Pushing Products--And Start Cultivating Relationships With The Right Customers If You Read Nothing Else On Marketing That Delivers Competitive Advantage, Read These 10 Articles We've Combed Through Hundreds Of Articles In The Harvard Business Review Archive And Selected The Most Important Ones To Help You Reinvent Your Marketing By Putting It--And Your Customers--At The Center Of Your Business Leading Experts Such As Ted Levitt And Clayton Christensen Provide The Insights And Advice You Need To: Figure Out What Business You're Really Increate Products That Perform The Jobs People Need To Get Doneget A Bird's-Eye View Of Your Brand's Strengths And Weaknessestap A Market That's Larger Than China And India Combineddeliver Superior Value To Your B2b Customersend The War Between Sales And Marketing Binding:Paperback, PaperbackPublisher:Harvard Business Review PressPublication Date:2013-04-02Weight:0.55 lbsDimensions:0.8'' H x 8.1'' L x 5.4'' WNumber of Pages:224Language:English
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Book Title: HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Item Length: 8.2in
Item Height: 0.8in
Item Width: 5.5in
Author: Philip Kotler, Harvard Business Review, Fred Reichheld, Theodore Levitt, Clayton M. Christensen
Format: Trade Paperback
Language: English
Topic: Marketing / General, Strategic Planning
Publisher: Harvard Business Review Press
Publication Year: 2013
Genre: Business & Economics
Item Weight: 8.5 Oz
Number of Pages: 224 Pages
