Description: HBR's 10 Must Reads on Strategic Marketing - Paperback - GOOD Product Id:1422189880 Condition:USED_GOOD Notes:Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc...
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Book Title: HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Item Length: 8.2in
Item Height: 0.8in
Item Width: 5.5in
Author: Theordore Levitt, Philip Kotler, Fred Reichheld, Clayton M. Christensen
Format: Trade Paperback
Language: English
Topic: Marketing / General, Strategic Planning
Publisher: Harvard Business Review Press
Publication Year: 2013
Genre: Business & Economics
Item Weight: 8.5 Oz
Number of Pages: 224 Pages