Digital Storytelling for Brands by Bridget Tombleson Hardcover Book

Description: Digital Storytelling for Brands by Bridget Tombleson, Katharina Wolf This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers. FORMAT Hardcover CONDITION Brand New Publisher Description Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: the more digital we become, the more we crave to feel human and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection.Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years experience in public relations and the communication industry.Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Laws public relations program. Author Biography Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards. Katharina Wolf is an Associate Professor in the School of Management and Marketing at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Laws public relations program. Katharina draws on more than twenty years of communication and media experience, as an educator, researcher and industry professional. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Originally trained as a publishing manager, combined with a lifelong passion for libraries and bookshops, Katharina has always been drawn to stories in all kinds of formats. Katharina is an avid explorer - literally and metaphorically - and passionate about student-centred, work-integrated learning; a commitment that has been recognised with a number of local, national and international awards. Table of Contents Chapter 1: Narrative Models Across the AgesChapter 2: Semiotics In A Digital WorldChapter 3: Participatory Culture And Transmedia StorytellingChapter 4: The Traditional Narrative And The Collective NarrativeChapter 5: Telling Stories Across Multiple PlatformsChapter 6: Becoming a Story CuratorChapter 7: Storytelling Design And CompositionChapter 8: Storytelling Through Video And ScrollytellingChapter 9: Podcasts For Business StorytellingChapter 10: Brand Storytelling And Reputation ManagementChapter 11: Outrage, Mis- and Disinformation In The Digital WorldChapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling Details ISBN1529745039 Author Katharina Wolf Year 2023 ISBN-13 9781529745030 Format Hardcover Place of Publication London Country of Publication United Kingdom NZ Release Date 2023-09-09 ISBN-10 1529745039 Alternative 9781529745023 Audience Tertiary & Higher Education DEWEY 658.827 Pages 296 Publication Date 2023-08-21 UK Release Date 2023-08-21 Publisher Sage Publications Ltd Imprint Sage Publications Ltd AU Release Date 2023-08-20 We've got this At The Nile, if you're looking for it, we've got it. 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