Description: Further DetailsTitle: Continuing to Broaden the Marketing ConceptCondition: NewEAN: 9781787548251ISBN: 9781787548251Publisher: Emerald Publishing LimitedFormat: HardbackRelease Date: 09/17/2020Item Height: 229mmItem Length: 152mmItem Weight: 595gContributor: Dawn Iacobucci (Edited by)Author: Dawn IacobucciLanguage: EnglishDescription: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.Country/Region of Manufacture: GBBook Series: Review of Marketing ResearchGenre: Business & FinanceRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Continuing to Broaden the Marketing Concept
Title: Continuing to Broaden the Marketing Concept
EAN: 9781787548251
ISBN: 9781787548251
Release Date: 09/17/2020
Release Year: 2020
Item Height: 229mm
Contributor: Dawn Iacobucci (Edited by)
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 328 Pages
Publication Name: Continuing to Broaden the Marketing Concept
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2020
Subject: Marketing / General, General, Commerce, Marketing / Research
Type: Textbook
Item Weight: 21 Oz
Subject Area: Business & Economics
Item Length: 9 in
Author: Dawn Iacobucci
Item Width: 6 in
Series: Review of Marketing Research Ser.
Format: Hardcover
