Description: Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Price: 33 USD
Location: Madison, Wisconsin
End Time: 2024-09-18T21:45:24.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject Area: Computers, Business & Economics
Publication Name: Data-Driven Personalization: How to Use Consumer Insights to Gene
Publisher: Kogan Page, The Limited
Item Length: 9.2 in
Subject: Consumer Behavior, Commerce, Databases / Data Mining
Publication Year: 2024
Type: Textbook
Format: Trade Paperback
Language: English
Item Height: 0.7 in
Author: Zontee Hou
Item Weight: 14.8 Oz
Item Width: 7.4 in
Number of Pages: 259 Pages
