Description: Crisis Proofing : How to Save Your Company from Disaster, Paperback by Jaques, Tony, ISBN 0190303360, ISBN-13 9780190303365, Like New Used, Free P&P in the UK All organizations- regardless of size, structure or nature of business are vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organization is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organizations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognize that a crisis is one of the greatest financial and reputational risks to an organization. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimize the damage if a crisis should occur. Th explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organization), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders.
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Book Title: Crisis Proofing : How to Save Your Company from Disaster
Number of Pages: 240 Pages
Publication Name: Crisis Proofing: How to Save Your Company from Disaster
Language: English
Publisher: Oxford University Press Australia
Item Height: 230 mm
Subject: Management, Marketing, Business
Publication Year: 2016
Type: Textbook
Item Weight: 412 g
Subject Area: Assessment
Author: Tony Jaques
Item Width: 155 mm
Format: Paperback
