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Special Attributes: EX-LIBRARY
Publication Name: Pearson Education, Limited
Book Title: Convergence Marketing : Strategies for Reaching the New Hybrid Consumer
Number of Pages: 368 Pages
Language: English
Publisher: FT Press
Publication Year: 2001
Topic: Marketing / General, International / Marketing
Item Height: 1.2 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Item Length: 6.4 in
Author: Yoram Wind, Robert Gunther, Vijay Mahajan
Item Width: 9.3 in
Format: Hardcover
