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Features: EX-LIBRARY
Book Title: Building Brand Authenticity : 7 Habits of Iconic Brands Michael B
Number of Pages: Xiv, 219 Pages
Language: English
Publication Name: Building Brand Authenticity : 7 Habits of Iconic Brands
Publisher: Palgrave Macmillan The Limited
Publication Year: 2009
Subject: Marketing / General, Consumer Guides, Marketing / Research
Item Height: 0.8 in
Item Weight: 18 Oz
Type: Not Available
Subject Area: Référence, Business & Economics
Author: Michael Beverland
Item Length: 9.5 in
Item Width: 6.4 in
Format: Hardcover
