Description: B2b Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth, Paperback by Hall, Simon, ISBN 1398610178, ISBN-13 9781398610170, Brand New, Free shipping in the US Hone and perfect your marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Marketing Strategy is a clear and practical marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B marketing challenges such as those associated with account targeting, data utilization and campaign management. It expertly explains how to incorporate the latest methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates.
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Book Title: B2b Digital Marketing Strategy : How to Use New Frameworks and Mo
Number of Pages: 392 Pages
Publication Name: B2b Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.6 in
Publication Year: 2023
Subject: Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Item Weight: 16.2 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Simon Hall
Item Width: 6.1 in
Format: Trade Paperback