B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve

Description: B2B Digital Marketing Strategy by Simon Hall Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook. FORMAT Hardcover CONDITION Brand New Publisher Description Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM and includes online resources such as slides with helpful tools and templates. Author Biography Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page. Table of Contents Chapter - 01: The new evolving business landscape;Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY;Chapter - 02: B2B digital marketing strategy;Chapter - 03: B2B customer journeys and the customer experience;Chapter - 04: B2B personalisation marketing and buyer personas;Chapter - 05: B2B customer insights and data managementSection - PART TWO: GENERATING AWARENESS;Chapter - 06: Generating awareness;Chapter - 07: B2B SEO and search strategies;Chapter - 08: B2B websites and website strategies;Section - PART THREE: Digital for lead generation and lead nurturing;Chapter - 09: B2B digital marketing for lead generation;Chapter - 10: B2B digital and lead nurturing;Section - PART FOUR: Digital campaign management and integration;Chapter - 11: B2B content marketing;Chapter - 12: B2B digital marketing campaign planning;Chapter - 13: Digital integration marketing in B2B;Chapter - 14: Digital marketing and sales;Chapter - 15: Measuring digital marketing;Section - PART FIVE: Digital for retaining customers;Chapter - 16: Digital retention marketingChapter - 17: Digital retention marketing channels;Chapter - 18: Digital retention marketing strategies;Section - PART SIX: B2B social media and digital marketing platforms;Chapter - 19: B2B Social media marketing strategies;Chapter - 20: Digital marketing technologies and platforms; Review "A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline.I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is todays B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers journey.The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic thats very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA * Details ISBN1398610194 Author Simon Hall Publisher Kogan Page Ltd Year 2023 Edition 2nd ISBN-13 9781398610194 Format Hardcover Publication Date 2023-10-03 Imprint Kogan Page Ltd Subtitle How to Use New Frameworks and Models to Achieve Growth Place of Publication London Country of Publication United Kingdom AU Release Date 2023-10-03 NZ Release Date 2023-10-03 UK Release Date 2023-10-03 Edition Description 2nd Revised edition Replaces 9781789662566 Alternative 9781398610170 Audience Tertiary & Higher Education DEWEY 658.804 Pages 392 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:158422743;

Price: 257.11 AUD

Location: Melbourne

End Time: 2024-10-15T02:39:08.000Z

Shipping Cost: 0 AUD