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Applying Predictive Analytics : Finding Value in Data, Hardcover by McCarthy,...

Description: Applying Predictive Analytics : Finding Value in Data, Hardcover by McCarthy, Richard V.; Mccarthy, Mary M.; Ceccucci, Wendy, ISBN 3030830691, ISBN-13 9783030830694, Brand New, Free shipping in the US

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life examples of how business analytics have been used in various aspects of organizations to solve issues or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. The new edition includes chapters on clusters and associations and text mining to support predictive models. An additional case is also included that can be used with each chapter or as a semester project.

Price: 87.45 USD

Location: Jessup, Maryland

End Time: 2024-12-13T01:20:56.000Z

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Applying Predictive Analytics : Finding Value in Data, Hardcover by McCarthy,...

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Edition: 2

Book Title: Applying Predictive Analytics : Finding Value in Data

Number of Pages: Xv, 274 Pages

Language: English

Publisher: Springer International Publishing A&G

Topic: Engineering (General), Intelligence (Ai) & Semantics, Telecommunications

Publication Year: 2021

Illustrator: Yes

Genre: Computers, Technology & Engineering

Item Weight: 21.4 Oz

Item Length: 9.3 in

Author: Mary M. Mccarthy, Richard V. Mccarthy, Wendy Ceccucci

Item Width: 6.1 in

Format: Hardcover

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