All Corvettes Are Red: The Rebirth of an American Classic by James Schefter (Eng

Description: All Corvettes Are Red by James Schefter "[ALL CORVETTES ARE RED] reveals the inner workings of the car industry and how the Corvette was saved." The Mail on Sunday FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GMs triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line. For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvettes odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvettes odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit. Author Biography James Schefters work has appeared in such publications as Time, Life, Popular Science, Paris Match, and Readers Digest. He lives in Park City, Utah, and spent at least two weeks a month in Detroit since 1988, researching and writing this book. Review Washington Times Smartly written and extensively researched....Readers get to see a world few will ever know.Joe Collins Booklist A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM.Paul Lienert Automobile Schefter traveled everywhere with the Corvette team....The result is an insiders account not just of the [1997] Corvettes birth, but of the whole agonizing and often arcane product-development process at GM.Ken Gross Automotive Industries That Schefter persisted with the story is as much a tribute to crack journalism as the latest Vette is to classic sports cars.Kirkus Review [A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....Its the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike.Publishers Weekly A candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail, All Corvettes Are Red will engage auto enthusiasts....Library Journal Schefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result. Kirkus US Review Another fly-on-the-wall peek at General Motors (after Michael Shnayersons The Car That Could, p. 956), this time from a former West Coast editor for Popular Science. Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of the 1997 Corvette. Schefter begins with the image of a Hindenburg-esque GM in 1992, fighting a staggering loss of $10 billion. In desperation, the carmaker turned to its classy jewel, the Corvette, to solve its financial woes. Released in 1953, the Corvette hadnt had a redesign since 1984, and an underground lair called "The Corvette Skunk Works" had been intermittently working to update the car since 1988. Faced with company-wide losses, the Corvette project was buried and unearthed again by a succession of GM honchos, until at last the new car was set to be launched in 1995. Schefter specializes in minutiae: He gives a compelling description of how artists painstakingly carve out models from 800-pound blocks of clay, and he elegantly describes how the projects engineers solved a gas-tank design problem. The entire corporate world of GM takes on elements of the archetypal Old West: Theres the Corvette itself, seen as a beautiful and reliable show horse; executives who pledge their word with a handshake; and heroes who are taciturn but proud of their teams, prone to pronouncements like "If we lose the summer of 95, we lose the program." While the elevation of the business book to drama is increasingly common, Schefter seems to have a little fun with it, though he tends to relentlessly cheerlead for GM. (And it looks like they missed 95 after all: The book will be released on the same day as the newly redesigned Corvette.) Overly dramatic but always readable, its the attention to insider details that make this account interesting for Corvette enthusiasts and pedestrians alike. (Kirkus Reviews) Long Description No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GMs triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvettes odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvettes odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit. Review Quote Washington TimesSmartly written and extensively researched....Readers get to see a world few will ever know. Details ISBN0671685015 Author James Schefter Language English ISBN-10 0671685015 ISBN-13 9780671685010 Media Book Format Paperback Country of Publication United States Alternative 9781433234484 Place of Publication New York, NY Residence Park City, UT, US Short Title ALL CORVETTES ARE RED REV/E Edition Description Revised Pages 384 Illustrations +8 pg 4col ins Subtitle The Rebirth of an American Classic Imprint Gallery DOI 10.1604/9780671685010 UK Release Date 1999-09-07 NZ Release Date 1999-09-07 US Release Date 1999-09-07 Publisher Simon & Schuster Year 1999 Publication Date 1999-09-07 DEWEY 338.76292222 Audience General AU Release Date 1998-01-20 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:144055146;

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