Description: This Adweek Copywriting Handbook is the ultimate guide to writing powerful advertising and marketing copy. Written by one of America's top copywriters, Joseph Sugarman, this book provides a comprehensive guide to crafting compelling copy that will drive sales and conversions. With 368 pages, this book covers everything from the basics of copywriting to more advanced techniques that will help you write copy that truly stands out. Whether you're a seasoned copywriter or just starting out, this book is a must-read for anyone looking to improve their skills in this critical area.
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Book Title: Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Number of Pages: 368 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Advertising & Promotion
Item Height: 0.8 in
Publication Year: 2006
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.4 Oz
Author: Joseph Sugarman
Item Length: 9.2 in
Item Width: 7.4 in
Format: Perfect
