1987 Hamm's Beer Bear 13x15" Easel-Backed Cardboard POS Ad Sign / Pabst NOS

Description: 1987 Hamm's Beer Bear 13x15" Easel-Backed Cardboard point of sale Ad Sign / Pabst NOS NOS - New Old Stock kraft easel ghost image has lightly penetrated through the bright white graphic surface Hamm's Company HistoryThe Theodore Hamm Brewing Company was established in 1865. During Prohibition, the company survived by producing soft drinks and other food products, enabling it to expand rapidly through acquisitions after the repeal of Prohibition in 1933. From 1933 until 1965, Hamm's saw much success becoming the "fifth largest brewery in the nation by the 1950s"; much of this can be attributed to William C. Figge Jr. taking over as president in 1951. Figge expanded the Hamm's brand into a national entity with breweries in Saint Paul, Minnesota; Los Angeles, California; San Francisco, California; Baltimore, Maryland; and Houston, Texas. As the company celebrated its 100th anniversary, the family sold the brewery. In 1965, the company was acquired by Heublein. In 1973, Hamm's was sold to a group of Hamm's distributors which in turn sold it to Olympia Brewing Company in 1975. In 1983, Pabst purchased Olympia—along with Hamm's. It was at this time that the Saint Paul flagship brewery was traded to the Stroh Brewing Company; Stroh's continued to operate the brewery until 1997. When it closed, the operation ended a 137-year brewing tradition on the site. Its buildings were shuttered. AdvertisingHamm's was well known for its advertising jingle and its mascot, the Hamm's Beer bear. The Hamm's Beer bear (or the Hamm's Bear) was a cartoon mascot used in television production and print advertisements for the beer. The animated character was the first of its kind in the beer industry. In a typical TV spot, the bear would dance around in a pastoral setting while the "Land of Sky Blue Waters" advertising jingle played in the background. In 1999, Advertising Age Magazine called the Hamm's Bear the key element of one of the best ad campaigns in the last 100 years. The original jingle, with lyrics by Nelle Richmond Eberhart and music by Charles Wakefield Cadman was derived from a 1909 art song entitled "From The Land of Sky-Blue Water". It was first used on radio and later on television. It started with tom-tom drums, then a chorus intoned. --------- Items are described to the best of our ability. Examine photo(s). Photos are an important part of the description. We will try to describe any faults in the description that are not obvious in the images shown. We Ship Worldwide and combine ship multiple items. Tracking is recommended but comes at a significant cost from the US. Occasionally we may be traveling away from the office to acquire more inventory, resulting in shipping delays but, otherwise, we try to ship all orders same day if paid by 3pm Central Time (CT). Considering leaving other than Positive Feedback? Please contact us first. Communication is important. We'd prefer to work things out to your satisfaction. Check out our other collectibles while visiting our store. Thanks for shopping with us! *** As an added value to our domestic USA buyers, whenever feasible larger flat packages (such as for menus, documents, books and repair manuals) will have postage applied onto them and also include a tracking number. *** -----

Price: 15 USD

Location: Ballwin, Missouri

End Time: 2024-09-21T16:45:38.000Z

Shipping Cost: 5 USD